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"With the high performance and precision available with the TAS320x, we are able to focus on implementing algorithms such as SRS TruSurround HD to provide the highest quality audio possible for our customers," says Joanna Skrdlant, senior director of the platform partner program, SRS Labs. "TI makes our advanced technology readily accessible to OEMs who want to create truly differentiated products based on the highest quality audio possible, and they offer it at an attractive price point." TI is working with SRS Labs to include the first collection of add-on tools for PurePath Studio. TI's PurePath Studio software features a GDE where advanced audio process flows can be quickly implemented by simply dragging and dropping software components in place, resulting in not a single line of code having to be written. Additionally, for even higher flexibility, a code editor with contextual help facilities, a simulator for debugging code and other tools are provided as part of the PurePath Studio software suite. The collaboration between TI and SRS Labs provides the ability for original equipment manufacturers (OEMs) to create consumer audio products employing advanced features, such as virtual surround sound and making small loudspeakers sound big. The availability of pre-made SRS Labs software components in TI's PurePath Studio makes implementation a breeze and significantly reduces time to market. "With emerging markets, our single-chip audio processors have to fit into a sliver of space and yet generate sound that will fill the room," says Cecelia Smith, general manager of the Mixed Signal Audio/Video group, TI. "Together both TI and SRS Labs have developed audio technology that offers tremendous performance, analog integration, control and application-specific sound enhancements at a very low price point." Top of Page |
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