785 Records & Publishing/Denise Rich Songs has selected a Solid State Logic (Booth 126) AWS 900+ Analogue Workstation System as part of a major studio upgrade and renovation. The studio, serving the independent label and hugely successful publishing company of its namesake, Denise Rich Songs, is housed in the companies' headquarters in New York City.
"The AWS 900+ is perfect for us," says 785 Records & Publishing/Denise Rich Songs president Mark Eichner. "It's an SSL, which is the standard, and it's a console that every audio professional around the world recognizes. We think we have a great young music company, and wanted to have the best music room we could possibly have. That's why we had to have the AWS 900+."
"It gives the studio a lot of credibility and ups the value, too," says Denise Rich, who has written songs for Celine Dion, Aretha Franklin, Diana Ross, Donna Summer, Jessica Simpson and many other artists. "There's already such a vibe in there, such energy. Everybody has recorded in that room-Patti LaBelle, Mary J. Blige, Gavin DeGraw, Wyclef Jean, JoJo--and they're all going to be really excited about the AWS 900+."
Eichner adds that in addition to serving the label and publishing companies' recording projects, the AWS 900+ helps attract prestigious commercial clients to the studio, which offers breathtaking views of Manhattan. "We can get great people to come here," he says. "It doesn't matter what genre of music; they could walk in and be happy to see the SSL.
"We do a lot of custom demos on our publishing side," Eichner adds. "The Total Recall on the AWS 900+ will really speed our process. We can now custom-pitch our songs better."